Digital Da’wah Media

Narrative wars, arguments, and insults colour the social media noise because of their unwillingness to accept different views. Many preachers do not behave as spiritual figures emphasising unity rather than division. Provocative statements often spark conflict, which, if managed, can become a national debate. The media more or less removes the essence of da’wah, which calls for peace but is manipulated into an invitation to violence.

Artificial Intelligence’s Risk

https://www.instagram.com/jejaringduniasantri/

Artificial Intelligence is a product of technology that can threaten humans themselves because of the inability to control them. User activities are recorded using a particular system whose data is processed by machines to influence ( and conquer) digital media consumers. Media capitalism has successfully mastered emotions to modern human behaviour by utilizing social media algorithms.

Social media provides personal satisfaction parameters for users through various features offered. Some thought that a figure’s value could be determined by the level of popularity on social media. Many of them actively indulge in sensations to be noticed by many people. They all become slaves of social media who always need recognition from others.

Social chaos often occurs when popularity is used as a parameter of one’s expertise. In the realm of religion, which is sensitive, it can change the paradigm of many people through da’wah without adequate competence. Everyone can claim to be a preacher. Everyone has the same potential to follow and be influenced by the “fake preacher” mindset.

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