Da’wah—the act of calling others to believe in and be obedient to Allah—should be a fundamental part of a Muslim’s life. Therefore, as Muslims, we should actively engage in da’wah in various forms, adapting our efforts to every situation and condition.
It’s essential to understand, however, that our methods must evolve with the times. As information technology advances rapidly and transforms every aspect of life, our approach to da’wah should also adapt accordingly.
This means that the content, methods, and media used in da’wah should align with current conditions. In today’s era of globalization, which fosters the exchange of worldviews, ideas, products, and various aspects of culture, we must embrace new approaches to stay relevant.
The book A Future Perfect: The Challenge and Promise of Globalization (2003) by Random House highlights that globalization impacts social behavior in various areas of life. These changes may bring positive or negative effects, depending on how we respond.
Thus, we need to discern carefully what is beneficial for our lives and, in turn, for da’wah. In this era of abundant resources, we have numerous opportunities to promote da’wah in a meaningful way.