At least strengthen the editorial team through social media marketing and graphic design to support public interest in visiting duniasantri.co. Grateful to be able to explore the audio-visual world through podcasts or YouTube. However, switching to an audio-visual platform requires a relatively expensive production cost than just improving social media management such as Facebook, Instagram, or Twitter.
duniasantri.co already has a relatively large market share. Based on SEMrush.com data accessed on August 8, 2022, at 10.38 WIB, the duniasantri.co website recorded an “Authority” value of 24 with 5.1 thousand organic traffic searches and 2.4 thousand “Backlinks”. For a website that is three years old, duniasantri.co is entirely worthy of being a reference as a quality website.
If it campaigns on social media, there may be more visitors to this website with a more massive reach than the millennial generation, who are primarily active in social media—creating graphic content by including information value as a communication process using visual elements, such as typography, photography, and illustrations.
Based on the We Are Social survey, Indonesia’s number of active social media users was 191 million in January 2022. An increase of 12.35% compared to the previous year. Indonesians use Whatsapp as the most widely used social media (88.7%). Then there are Instagram and Facebook, with percentages of 84.8% and 81.3%, respectively. The data shows considerable potential to “market” the writings of writers on duniasantri.co.
Note: translated by editor from www.duniasantri.co/dunia-santri-eksplorasi-media-digital