Usually, they will start with content that reminds them of mistakes, such as reminding them to pray, don’t delay prayer, and other content that aims to ‘touch’ the audience’s emotional side.
After the campaign was successful, the invitation’s content gently began to be published. For example, stories about the Prophet Muhammad, and the Companions, to stories of the glory of Islam in the past.
Only in the last stage were the contents of the invitation to participate in the study or their understanding launched. However, even without an open invitation, the audience on social media who have been touched will sympathize and be interested in them, except those who stayed in Pesantrens.
Interesting right?
Therefore, this era of social media must be utilised by santri to get directly involved. Not just uploading content, but you have to know what strategies are suitable and attract the audience’s attention. For example, developing a campaign about moderate Indonesian-style Islam on social media must be carefully conceptualized and understand what content is selling well in the market.
So, it’s time for us, as santri and alumni of Pesantrens, to be willing to preach on social media. With a mature concept and strategy, pesantren can have great appeal in cyberspace after many news or cases dragged the name of the pesantren. But, in fact, what does the social media audience know about pesantren?
Note: translated by editor from https://www.duniasantri.co/dakwah-santri-di-era-media-sosial/