One of the most important things to do right now is to play a role in the digital world. As a person who cannot be separated from social media, I often find Islamic da’wah accounts that seem less relevant in a pluralistic Indonesian society.
For example, conservative and extreme Islamic da’wah accounts. I’m guessing there are tens or even hundreds of accounts on various social media platforms with quite interesting content patterns.
Now and then, I casually see some extreme Islamic da’wah accounts that are very easy to forbid something. Not only visiting profiles, but I also find out more by looking at the content of the account until the end of the first content they upload.
My fun doesn’t end there. First, I tried to find content with high awareness and engagement; then, I read its comments. Surprisingly enough, many comments support and feel that the uploaded content is an absolute truth in religion.
I didn’t do this once, but several times to see how Islamic accounts that were less relevant in Indonesia spread their understanding and da’wah via social media.
As a result, I hypothesise that they apply a content strategy with patterns of soft selling, hard-selling, storytelling, and informatics, to quotes. As a social media content planner, it is clear that I often find this strategy in many accounts, especially business accounts.
They are starting from informative content, motivational lecture pieces, invitations to participate in their studies by touching the audience’s emotional side, to invitations that are hard selling or explicit.